SGX Nifty - portal design

Research findings

• Many Indians try to look for cues and predict the current day's market trend of Indian domestic market by viewing the trend of SGX Nifty even before the market opens for trading in India. SGX Nifty is denominated in terms of US dollars, thus providing a good alternative to investors who do not have access to the Indian markets.

• In competitor analysis it was identified that very few sites were specifically displaying SGX Nifty and most of the sites had too many disturbing ads placed all over the page which were distracting the users.

• 4 users were interviewed to understand why a user searches SGX Nifty and their expectations, which included a stock broker, a business analyst and two regular traders. 

• It was identified that the users searched a specific term only if they did not find that data in the regular site that they visit, they do not like lot of disturbing ads when they open a site, all the users actively use smart phones to search, the users did not want to get newsletters or regular updates from any sites but few users suggested that it would be good if they can get customized alerts.

Wireframes

For Desktop resolution

For Tablet and Mobile resolution

For Tablet resolution

For Mobile resolution